Melbourne, the vibrant capital of Victoria, is renowned for its diverse culture, thriving economy, and innovation-driven mindset. As 2025 approaches, aspiring entrepreneurs have an excellent opportunity to tap into the city’s evolving business landscape. Whether you’re looking to establish a startup or expand an existing venture, here are the top 5 business ideas to start in Melbourne in 2025.

1. Sustainable Fashion Brand

With the global push toward sustainability, eco-friendly products are gaining more attention, especially in Melbourne. The city’s fashion-conscious population is increasingly seeking ethically-made, sustainable apparel. Starting a sustainable fashion brand that focuses on:

 • Recycled materials

 • Fair trade products

 • Zero-waste packaging

 • Locally-made garments

can attract a dedicated customer base looking to align their purchasing choices with their environmental values. Melbourne’s markets and fashion festivals also offer platforms to showcase new designs. Collaborating with local artisans and using digital marketing to promote the brand can help grow a loyal clientele.

2. Tech-Driven Home Renovation Services

Melbourne’s property market continues to evolve, and with it, the demand for home renovation services is rising. However, in 2025, the focus will likely shift to tech-driven solutions that enhance sustainability and smart-home integration. A business that offers:

 • Smart home installations (smart lighting, security systems, climate control)

 • Eco-friendly renovations (solar panels, energy-efficient windows)

 • Virtual renovation consultations using AR/VR

 • Customization through AI design tools

can appeal to homeowners looking to upgrade their properties to meet modern standards. Offering flexible financing options and partnering with builders and architects can also expand the reach of this business.

3. Health and Wellness Coaching

The global shift towards personal health and wellness is accelerating, and Melbourne’s health-conscious population is at the forefront. Starting a health and wellness coaching business could involve:

 • Virtual coaching for fitness, nutrition, or mental health

 • Workshops or online courses on mindfulness, meditation, and stress management

 • Group fitness sessions in parks or virtual yoga classes

 • Partnering with local gyms, wellness retreats, or corporate wellness programs

The wellness industry is expected to grow even further in 2025 as people become more aware of the benefits of a balanced lifestyle. A business with a holistic approach to wellness will cater to Melbourne’s diverse and wellness-driven community.

4. Online Learning Platforms for Professional Skills

The demand for online education has skyrocketed since the pandemic, and it continues to rise in Melbourne. Offering an online learning platform that targets professional skills can be a lucrative business. You could focus on:

 • Courses in data science, digital marketing, AI, and software development

 • Virtual certifications in high-demand industries

 • Workshops on leadership, public speaking, and emotional intelligence

 • Subscription-based learning models with career mentorship

Melbourne’s workforce is diverse, with many professionals seeking upskilling opportunities. Positioning your platform as a go-to source for job-oriented training will attract both individuals and companies looking to invest in employee development.

5. Plant-Based Food Business

As the demand for plant-based diets grows globally, Melbourne is no exception. A plant-based food business could involve:

 • Opening a plant-based café or restaurant

 • Selling vegan and plant-based products online or in retail stores

 • Offering plant-based meal delivery services

 • Partnering with local farmers to supply organic and fresh ingredients

In 2025, the focus on sustainable living will likely lead to more Melburnians adopting plant-based lifestyles. Emphasizing health, sustainability, and ethical food choices will ensure a steady flow of customers. A creative menu and robust social media presence can drive the popularity of your food business in this growing niche.